Constraining new physics with B→K ∗ μ + μ − in the early LHC era Aoife Bharucha and William Reece Eur. Phys. J. C, 69 3-4 (2010) 623-640 Published online: 14 September 2010 DOI: 10.1140/epjc/s10052-010-1433-0