Understanding the stiffness of macromolecules: From linear chains to bottle-brushes K. Binder, H.-P. Hsu and W. Paul Eur. Phys. J. Special Topics, 225 8-9 (2016) 1663-1671 Published online: 18 July 2016 DOI: 10.1140/epjst/e2016-60017-5